BARC India appoints Nielsen's Dolly Jha as Chief of Product & Research
Dolly Jha joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates for multiple industry bodies. She has also steered the launch of various industry-first solutions in the digital measurement space in India. She has worked extensively with broadcasters, agencies, and publishers and strongly believes in a collaborative team spirit.