BARC India appoints Nielsen's Dolly Jha as Chief of Product & Research

TV audience measurement body Broadcast Audience Research Council India (BARC) has appointed Dolly Jha as its Chief of Product and Research.
She joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates for multiple industry bodies. She has also steered the launch of various industry-first solutions in the digital measurement space in India. She has worked extensively with broadcasters, agencies, and publishers and strongly believes in a collaborative team spirit.

Jha is a postgraduate in management from IRMA and has experience spanning close to three decades across Kantar, ITC Foods, and Nielsen. She comes with rich experience across consumer research, audience measurement, media analytics, ROI measurement, and innovation research.

Dolly needs absolutely no introduction, neither to the BARC team nor to the industry at large. Prior to joining BARC India, she was associated with Nielsen for 13 years, where she held multiple leadership roles.

Dolly Jha, on her appointment, said, "I am excited to join BARC India as the Chief of Product and Research. BARC today runs the largest audience measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the measurement further to meet the growing needs of stakeholders."

Welcoming Dolly, Nakul Chopra, CEO of BARC India, said, "As the Chief of Product and Research, she will bring immense value to our eco-system, both from the perspective of working back from our output to improve input quality and, over time, by helping build value-added services that will benefit all our subscribers. Both of these vital functions are new capabilities that we seek to add to BARC; given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already had deep exposure to and understanding of what BARC does."

BARC India is a statistical and measurement science company that is registered with the Ministry of Information and Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body (JIB).

BARC manages a diverse TV measurement system covering approximately 2,30,000+ individuals in 55,000+ households in 505+ districts covering over 4200+ towns and villages across India, which is adequately representative of India’s TV viewing microcosm.