Disney Star has attracted more than 45 brands for The ICC World Test Championship final match between India and Australia, which is expected to generate high levels of viewership. Disney Star has secured 28 sponsors, with 15 for the Star Sports Network and 13 for Disney+ Hotstar. Indian viewers will watch the game via the same network on both television and digital platforms. With no ballpark figure for expected views, Disney Star's index tracking excitement for the event is higher than for any other test series played over the past four years.