Company Overview
• United spirit is one the largest alcohol beverage company. It handles manufacturing, distribution and sales of the different alcohol beverages like Scotch whisky, IMFL Whisky, brandy, rum, vodka and gin. It is one of the larges
• Company produces and sell around 80 Mn cases in a year. And has more than 80 brands in four different segment such as Popular, Prestige, Premium, Luxury.
• United Spirits brand portfolio includes bands like Jonnie Walker, Black Dog, VAT69, Royal Challenge, McDowell’s, Signature, Copper Dog, Smirnoff, Cîroc etc.
• Out of 80 brands 8 brand sell more than 1 Mn cases and one brand sell 25 Mn annually
• Company has 47000 manufacturing facilities and 70000 vendors and operate in 23 states and 3 union territory.
• In United Spirits Diageo group (leader in alcohol brands in international market) has the promotor holding of 55.94%. Because of which United Sprits get the benefit of technical know-how, technology transfer and benefit for strong brand presence in the international market. Diageo group also helps United Spirits in R&D process, sensory science etc.
• P&A (Prestige and Above) segment accounts for 75% and Popular segment account for 25% of the United Spirits revenue. P&A have higher margin than the popular segment because of the brand image of the product.
• P&A category has brand such as Johnnie Walker, Black Dog, Capital Morgan etc. which contributing ~69.8% in sales.
• As the per capital income of the people will increased in the future the aspiration of P&A segment product will also increase.
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