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Reputation: 642,713  •  Sep 15, 2023 5:16 PM
Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segment
Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segment
Health foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-based foods such as porridge mixes to meet the nutritional needs of young children. The products will be available online, in retail outlets, and on e-commerce platforms. The move comes after Yoga Bar was acquired by ITC earlier this year, as the health foods market in India is projected to reach $30 billion by 2026. The baby care market in India is also expected to grow to $2.91 billion by 2028.
The Economic Times

https://economictimes.indiatimes.com/industry/cons-produc...
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