The company is the market leader with over 43% of India's laundry market with brands such as Surf, Rin, and Wheel. HUL's home care business in India is the biggest for Unilever globally with annual sales of ₹21,230 crore. "This is a category where performance matters and we are very clear that if that drops in our hunt for sustainable products, then consumers will penalise us for it," added Subramanian.