Distributors in India are facing challenges due to the indiscriminate launch of small-packs of fast-moving consumer goods (FMCG), leading to storage issues. The All India Consumer Products Distributors Federation (AICPDF) has written to the Ministry of Public Distribution, suggesting that there should be only four pack sizes. Retailers are reluctant to stock a large number of stock keeping units (SKUs) due to increased complexity and potential confusion among consumers.