Dabur India Limited is an internationally established top-notch consumer goods company. It operates in the fields of consumer care, food, and various other aspects. Apart from this, the company also sells health supplements under the brand names of Dabur Chywanprash, Dabur Glucose, and Dabur Honey. It also sells digestive goods like Nature care brand products, Pudin Hara and Dabur Hajmola.
Other than all such consumer goods, the company also provides products like mosquito repellents under the brand name of Odomos, air freshener and toilet cleaner under the brand name Odonil, and under the brand name of DABISCO, it sells natural gums. Besides these products, it also sells specialized beauty goods, in retail stores with a wide range of cosmetics, skincare and hygiene products apart from fashion and beauty accessories under the brand name of NewU. The company was incorporated in the year 1884, and it is based in Ghaziabad in India.
Back in 1979, Dabur Research Foundation was set up. The company commenced its commercial production in its herbal medicine plant in Sahibabad. In 1986, Dabur became a public company. Within the next two years, in 1988, the company ventured into pharmaceutical medicines. The following year it gained more popularity by turning its ayurvedic digestive product to a kid's product under the name of Hajmola Candy. Anmol coconut oil was launched three years after this in 1992.
The Burman family, responsible for the management of the company, handed over the management to professionals in 1998. In a joint venture, the company formed a new one under the name Dabon International Ltd by partnering with Bongrain International SA, a French company. In 2000, Efarelle Comfort, which is a menstrual pain reliever, was launched by the company. Other than this, they also launched isabgol husk through the brand Nature Care.
In the next five years, in 2005, through an all-cash deal amounting to Rs 143 crore, the company acquired a leading company"Balsaras Hygiene and Home Products" that provided oral and household care items in India.
Between the years of 2009-2010, it acquired 20% of the public equity share capital that belonged to Fem Care Pharma Ltd. This brought up their total controlling shares to 92.15% as they already had a predominant share percentage of 72.15 previously. Namaste Cosmeticos Ltd in 2012 turned out to be the company's subsidiary in Brazil. It then went on to expand its range in terms of fruit juices, an excellent example being Real Activ.
The company in 2015 agreed with SMG (Starcom MediaVest Group). Dabur then introduced salon facial care products for men and women alike under their Oxlife brand name.
On the 24th of February in 2016, Dabur announced that it had paired up with the Indian Government through a license agreement to launch commercial drugs, Ayush-64, and Ayush-82 for the treatment of Malaria and Diabetes respectively. On the 14th of March in 2017, Dabur India announced that they were launching an on-the-go homey testing lab. This went under the name of Mobile Honey-Testing Lab. This lab could check honey at its source to detect any adulteration and test the purity of the product.
Currently, Dabur is a home brand that has been able to continue with most of these products. It also provides hair oils presently under multiple brands like Vatika, Dabur Amla, and Almond. It also offers a diverse range of skincare products under DABUR Fem brand, Oxylife brand as well as Dabur Gulabari, a popular product. Besides all such products, it also offers products on Amazon online worldwide, where consumers can avail Dabur Red Paste, Meswak, Dabur Lal Dant Manjan and Dabur Babool. Its diversified range of fruit juices now offers multiple products under the brand name of Real and Real Activ.
How Dabur India Ltd is categorised under Personal Care Sector and Personal Care Industry:
The personal care industry comprises of companies that derive its business by producing consumer products that are used for personal hygiene and beautification. Few of the products that are labelled as personal care are wet wipes, toilet paper, toothpaste, talcum powder, moisturizer, perfumes, cosmetic products, shaving creams, razors and more. The demand for Personal Care Sector is extremely diversified and can be bifurcated into personal care products and personal care devices. Personal care appliances have become standard across the globe in the last few years owing to the invasion of new and innovative tools in the market every year.
Dabur India Ltd is categorised under Personal Care Sector and Personal Care Industry. The global market for personal care Sector is anticipated to witness extraordinary growth over the upcoming years owing to the swelling disposable income of consumers, thus allowing them to spend on extravagance personal care products. While the personal care cosmetic segment for women is a leading category, the initiation of the men’s product line for grooming has reinforced the growth of the market extensively.
Dabur India Ltd Competitors and Sector Peers:
Ador Multiproducts Ltd.ADOMUL
Bajaj Consumer Care Ltd.BAJCOR
Colgate Palmolive Ltd COLPAL
Fem Care Pharma Ltd.[Amalgamated]FEMCAR
Gillette India Ltd.GILIND
Godrej Consumer Products Ltd.GODRCO
Godrej Industries Ltd.GODIND
Hindustan Unilever Ltd.HINUNI
J L Morison (India) Ltd.JLMORJH
S Svendgaard Laboratories Ltd.JHSSVE
Jyothy Consumer Products Marketing Ltd.[Amalgamated]HENIND
Magna Industries Exports Ltd.MAGNIN
Paramount Cosmetics (I) Ltd.PARCOS
Polo Queen Industrial and Fintech Ltd.SEARIN
Procter & Gamble Hygiene & Healthcare Ltd.PROC
Rajnish Wellness Ltd.RAJWEL
RayBan Sun Optics India Ltd.RAYSUN
Synergy Cosmetics (Exim) Ltd.JYOCOS
Tiaan Ayurvedic & Herbs Ltd.RACCAP
Velvette International Pharma Products Ltd.VELINT
Zydus Wellness Ltd.CARNUT