We had turned constructive with the possibility of a deal and complete removal of pledge, which did not play out. Furthermore, a stake sale to financial investors (vs. a global tech/media player) that could have added value in expanding its OTT reach, is another dampener, in our view. The overhang on the stock will remain as promoters grapple to sell a stake in non-media/media assets in a time bound manner. On the business front, steep and aggressive spending in content to enhance Zee5 offering, a necessary evil, is likely to keep FCF generation modest. We expect the stock price to hover below fair value till there is a complete removal of pledge. Therefore, we downgrade the stock to HOLD with target price of Rs 380/share, valuing it at 18x FY21E P/E.