Companies are increasingly investing in advanced generative AI platforms due to their success rate and potential in transforming businesses. The COVID-19 pandemic further accelerated the need to build technology capabilities across several sectors, which opened up new opportunities for the IT industry. Generative AI holds significant potential to transform businesses across several sectors, and US IT major Accenture identified over 300 potential use cases across 19 industries. Though generative AI can drive demand tailwinds, cost competitiveness will remain key for the IT sector. Reports suggest that the global AI market, currently worth $130 billion, has the potential to grow by 40% over the next 7-8 years.