Hiring demand for gig workers continues to grow at a rapid pace in the post-pandemic employment market, with the highest demand being recorded for sales and marketing roles, the first edition of the Taskmo Gig Index (TGI) has revealed.
TGI, from Taskmo, an on-demand gig talent discovery platform, is a tool to measure the demand and supply for gig work across India, and this report details trends for the period between Jan 1-May 31. .
“With the adoption of WFH and flexible models of working, there has been a vast expansion in the kind of jobs made available to workers and companies. One such model is the gig, which is today widely adopted by organisations across India,” says Lohit Bhatia, President, Workforce Management, Quess Corp limited.
As per the TGI, The number of active gig workers registered on the platform in May is 60,000, marking a 15.38% growth in the workforce joining the gig economy compared to the previous month. Additionally, the Index reflects a 50% growth in active gig workers on the platform in the past five months. The Index has observed a similar trend in the number of gig job opportunities, where the platform completed around 10,000 allocated tasks daily and 3,00,000 allocated tasks monthly in the past five months. It is also promising that top recruiters have strengthened their roots across Tier-2 and Tier-3 cities such as Pondicherry, Mirzapur, Patna, Jabalpur, and Kanpur, which are picking up their way to gig jobs. In contrast, metro cities continue to maintain the growth momentum for gig workers.
Prashant Janadri, Co-Founder, Taskmo said, “We have seen that emerging segments in gig are largely dominated by Millennials and Gen Z today.”
Taskmo witnessed a surge in demand for gig workers across Quick commerce (300%), Healthtech (250%), Fintech (200%), and E-commerce (198%) sectors.
While cities such as Hyderabad (45%), Mumbai (45.45%), Delhi (32%), Bangalore (25%), and Chennai (23.4%) saw maximum growth, demand across Tier 2 cities such as Indore (59%), Bhopal (22.4%) and Pune (20%) were almost at par with the metros.
On the back of growing marketing and sales across segments, job profiles such as Business Development Executives (500%), Field sales executives (374%), Digital Promoters (200%), Brand Promoters (75%), and Micro Influencers (50%) have seen huge spike in demand for the gig segment.
Millennials and Gen Z (19-25 years) make up 48% of the gig workforce today indicating that the youth in India are rapidly moving towards freelancing and gig jobs with a preference for flexible work schedules. The age group of 26-40 years hold a 32% share in the gig economy, while gig workers in the age group of 41-60 make up only 20% of the overall pie.
Furthermore, while women consist of only 28% of this segment, gig continues to be a flexible model of work for India’s working women.
TGI, from Taskmo, an on-demand gig talent discovery platform, is a tool to measure the demand and supply for gig work across India, and this report details trends for the period between Jan 1-May 31. .
“With the adoption of WFH and flexible models of working, there has been a vast expansion in the kind of jobs made available to workers and companies. One such model is the gig, which is today widely adopted by organisations across India,” says Lohit Bhatia, President, Workforce Management, Quess Corp limited.
As per the TGI, The number of active gig workers registered on the platform in May is 60,000, marking a 15.38% growth in the workforce joining the gig economy compared to the previous month. Additionally, the Index reflects a 50% growth in active gig workers on the platform in the past five months. The Index has observed a similar trend in the number of gig job opportunities, where the platform completed around 10,000 allocated tasks daily and 3,00,000 allocated tasks monthly in the past five months. It is also promising that top recruiters have strengthened their roots across Tier-2 and Tier-3 cities such as Pondicherry, Mirzapur, Patna, Jabalpur, and Kanpur, which are picking up their way to gig jobs. In contrast, metro cities continue to maintain the growth momentum for gig workers.
Prashant Janadri, Co-Founder, Taskmo said, “We have seen that emerging segments in gig are largely dominated by Millennials and Gen Z today.”
Taskmo witnessed a surge in demand for gig workers across Quick commerce (300%), Healthtech (250%), Fintech (200%), and E-commerce (198%) sectors.
While cities such as Hyderabad (45%), Mumbai (45.45%), Delhi (32%), Bangalore (25%), and Chennai (23.4%) saw maximum growth, demand across Tier 2 cities such as Indore (59%), Bhopal (22.4%) and Pune (20%) were almost at par with the metros.
On the back of growing marketing and sales across segments, job profiles such as Business Development Executives (500%), Field sales executives (374%), Digital Promoters (200%), Brand Promoters (75%), and Micro Influencers (50%) have seen huge spike in demand for the gig segment.
Millennials and Gen Z (19-25 years) make up 48% of the gig workforce today indicating that the youth in India are rapidly moving towards freelancing and gig jobs with a preference for flexible work schedules. The age group of 26-40 years hold a 32% share in the gig economy, while gig workers in the age group of 41-60 make up only 20% of the overall pie.
Furthermore, while women consist of only 28% of this segment, gig continues to be a flexible model of work for India’s working women.
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