Shree Cements Ltd. is one of India's top three cement producers with an installed cement production capacity of 43.4 MTPA and a power generation capacity of 752 Mega Watts including renewable energy sources. With 5 brands, spread across multiple product variants and customized packing solutions, its products meet the requirements of multiple customer segments.
SWOT ANALYSIS
STRENGTH
1. Shree Cement is one of the biggest cement manufacturers in North India.
2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.
3. It also plays in the power sector with Shree Power and Shree Mega Power brands.
WEAKNESS
1. It operates only in the Northern States, so it does not have a major presence in other parts of the country.
2. Brand awareness of Shree cement is lesser than other Indian Brands of the Cement industry.
3. It does a lot lesser branding activities when compared to famous Indian brands.
OPPORTUNITIES
1. It can expand its operations pan India.
2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.
3. Government policies would also be pro-manufacturing as it wants to promote the Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.
THREATS
1. It would face strong competition from Indian Players when it tries to expand operation pan India.
2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So, it should work on creating pan India brand awareness and then enter other markets.
3. Increased operating costs & reducing marketing share.
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