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ā¢ Bharti Airtel's selling and distribution costs are nearly four times higher than Reliance Jio's, with S&D expenses accounting for 8% of revenue compared to Jio's 2%.
ā¢ Bharti Airtel's higher S&D spend and branding efforts are crucial for sustaining its premium ARPU, which is 12% higher than Jio's.
ā¢ Despite a lower number of data users, Bharti Airtel's ARPU is 12% higher than Jio's, partly due to higher tariffs and a unified branding strategy.