Levi Strauss boss Chip Bergh does not use washing machine to clean his jeans. Instead he spot cleans them if there are stains or washes them in the shower if they become dirty. Bergh, who has been credited with turning around the company's fortunes, has been the CEO of Levi Strauss since 2011. Prior to joining Levi Strauss, Bergh spent 28 years at Procter & Gamble in various roles.