The Indian ecommerce market is expected to reach ₹9 lakh crore by FY26, with customers from tier-2 and smaller cities driving most of the growth, consulting firm Redseer said in a report on Tuesday, released in collaboration with Plural by Pine Labs, a digital payments firm. Online shoppers are expected to grow by 50% in the coming three years to reach 300 million by FY26, Redseer partner Jasbir Juneja said in the report.