Marico, one of India's largest FMCG companies, has successfully diversified its product portfolio to reduce its reliance on its traditional brands, Parachute coconut oil and Saffola edible oil. The company has expanded into new categories such as food and D2C (direct-to-consumer) brands, including healthy snacks and personal care products. Marico's revenue contribution from coconut oil has decreased, while the contribution from new categories has grown to approximately 15% of domestic revenue in FY23 and is expected to reach 20% in FY24.