LUX has been continuously working on improving financial & operational efficiencies and enriched its product mix to maximize realizations. LUX’s superior manufacturing technology, increasing brand consciousness and economies of scale would strengthen its growth. Its online presence through e-commerce websites would enhance access and image. Moreover its continuous expansion and development towards product line and brand upgradation would create more demand. Hence, we recommend a BUY on the stock with a Target Price of Rs. 1,580, appreciation of ~21% from the current level with the medium to long term investment horizon.