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• Netflix has successfully rebounded from a tough year in 2022, adding 8.8 million new subscribers in the third quarter of 2023 and gaining a total of 247.2 million worldwide.
• The company's success can be attributed to its crackdown on password sharing and its introduction of a membership option with occasional adverts.
• Netflix's international approach, with investments in content from over 50 countries, has also contributed to its global success.