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LICI
LIC launches marketing technology platform to redefine customer engagement
News Summary
• Life Insurance Corporation of India (LIC) has launched a new marketing technology (MarTech) platform aimed at enhancing customer engagement as part of its Digital Innovation and Value Enhancement (DIVE) project.
• This platform is designed to enable LIC to implement hyper-personalized, multi-channel campaigns that improve customer experience and support business growth.
• The initiative marks LIC's ambition to become a global digital leader in the insurance sector by leveraging advanced technology.
Feb 17 11:23 PM