Godrej Consumer Products Limited:
Godrej Consumer Products Limited sells and produces household and personal care products. The products of the company are very well known and familiar to the Indian families, the day to day companion for the Indian household. Godrej Consumer Products Limited also deals internationally with personal care and household care products. The company provides detergents, hair colours, insecticides, air fresheners, soaps, hair care, dishwashing products, wet and dry wipes, cosmetics, hair care products, and so on.
The company offers this vast range of products to different countries such as Africa, Indonesia and many more countries, which gives it a fair share of profit. The brand recognition of this Indian organization in the overseas is mainly based on its quality of services. Godrej Consumer Products Limited manufactures and delivers its products under the brand named Godrej expert, Godrej No.1, Cinthol, and Good knight and many more. The company started its business operations in 2001, and it is based in Mumbai.
About Company Information:
During 2000 to 2002, Godrej Consumer Products Limited was in their initiation stage. In 2000, the company was founded and started their business activities. This company started its work as a public company. Godrej and Boyce Manufacturing Company promoted this firm that helped them to flourish. In 2001, the assets and liabilities of Godrej Soaps Limited as well as the plants of Silvassa and Malanpur were handed over to the company along with the marketing, distribution, and selling of the different products. In the same year, the company established a factory in Guwahati which produced toiletries and hair colours.
During 2002 to 2003, Godrej Consumer Products Limited had come up with the saffron Godrej Fair Glow and an Ayurveda soap namely Godrej No.1, which was very famous among the Indian masses. These products were first launched in the southern states of Karnataka and Andhra Pradesh. The company also launched a Mehendi, named Godrej Nupur, which was manufactured with completely natural ingredients. In 2003, the company acquired the copyright and trademark of the brand, namely Snuggy and launched a new type of baby diapers, namely Godrej Snuggy in the Indian market. In the same year, the company started its manufacturing in Himachal Pradesh.
During 2005 to 2007, Godrej Consumer Products Limited had come up with several products namely Godrej Hair Colour, Hand Sanitizer of Cinthol, Godrej Powder Hair Dye, Shave gel of Godrej, Deo Soap of Cinthol and many more. In 2005, the company bought the ownership of the Keyline Brands Ltd which was a UK based company. This acquisition gave the firm the hold of many brands, which were internationally recognized and famous in many countries. These brands were Apart, Erasmic, and Cuticiura.
In 2007, the company had gone for a joint venture with the Swedish company, namely SCA Hygiene Products AB and started to manufacture hygiene products with absorbent, which were paper-based. This new joint venture company started to produce baby diapers and sanitary napkins in the Indian market.
In 2010, Godrej Consumer Products Limited bought the entire stake of two of the consumer care product manufacturing companies of India named Essence Consumer Care Products Limited and Naturesse Consumer Care Products Limited, in exchange for an amount, which was not disclosed by the organization. In the same year, the organization bought 100% stake of the Issue group of Uruguay and Brazil, to expand their businesses. In the same year, the organization acquired the entire stakes in Argentina’s premium company of hairstyling spray, namely Argencos. The brand that the organization acquired from this agreement was Ruby, which was very famous in the South American region.
In 2017, Godrej Consumer Products Limited declared that they had enlarged their stakes through the subsidiaries in the Senegalese Skin and Hair Care Product manufacturing company namely, Weave. The stake had been increased to 100%. In the same year, the organization launched its professional hair care products under Godrej Professional. It mainly provides styling serums, shampoos, and masks.
How Godrej Consumer Products Ltd is categorised as Personal Care Sector and Personal Care Industry.
Godrej Consumer Products Ltd is categorised under Personal Care Sector and Personal Care Industry. The global market for personal care Sector is anticipated to witness extraordinary growth over the upcoming years owing to the swelling disposable income of consumers, thus allowing them to spend on extravagant personal care products. While the personal care cosmetic segment for women is a leading category, the initiation of the men’s product line for grooming has reinforced the growth of the market extensively.
Godrej Consumer Products Ltd is categorised as Personal Care Sector and Personal Care Industry. The personal care industry comprises of companies that derive its business by producing consumer products that are used for personal hygiene and beautification. Few of the products that are labelled as personal care are wet wipes, toilet paper, toothpaste, talcum powder, moisturizers, perfumes, cosmetic products, shaving creams, razors and more. The demand for Personal Care Sector is extremely diversified and can be bifurcated into personal care products and personal care devices. Personal care appliances have become standard across the globe in the last few years owing to the invasion of new and innovative tools in the market every year.
Godrej Consumers Products Ltd, Competitors and Sector Peers:
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Apar Industries Ltd. APAIND
Aspinwall and Company Ltd. ASPCO
Balmer Lawrie & Company Ltd. BALLAW
Bombay Dyeing & Manufacturing Company Ltd. BOMDYE
Electrotherm (India) Ltd. ELECT
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Future Enterprises Ltd. PANRET
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Grasim Industries Ltd. GRASIN
Grauer & Weil (India) Ltd. GRAWE
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Jubilant Industries Ltd. JUBIND
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Nava Bharat Ventures Ltd. NAVBHV
OM Metals Infraprojects Ltd. OMMETI
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Pidilite Industries Ltd. PIDIND
Piramal Enterprises Ltd. NICPIR
Reliance Industrial InfraStructure Ltd. RELINI
Reliance Industries Ltd. RELINL
Rossell India Ltd. ROSTEA
The Andhra Sugars Ltd. ANDSUG
TTK Healthcare Ltd. TTKHEA
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