COMPANY OVERVIEW
CENTURYPLY
Products
• Plywood – 53% revenue
• Laminates – 21% revenue
• MDF – 15% revenue
• Particleboard and allied products – 4% revenue
• Logistic activities – 4% revenue
• Veneer – 3% revenue
Market Position
Most significant player of Plywood in India – 25% market share in the organised plywood market
(70% of the total plywood market is unorganised)
Manufacturing Capabilities – 12 manufacturing facilities across PAN India & abroad
MDF – 1,98,000 CBM p.a. (capacity utilization – 82%)
Plywood - 2,39,000 CBM p.a. (Capacity utilization – 79%)
Laminates - 7.5 Mn sheets p.a. (capacity utilization – 102%)
Particle boards - 54,000 CBM p.a. (capacity utilization – 116%)
Logistics – 1,56,000 Container freight station capacity.
Distribution Network - The network is serviced by 30 branches situated across India.
2,100+ dealers
25,000 retail points located across 630 cities and towns in the country
According to the Q3FY22 conference:
The company has announced its long-term plans with a CAPEX of 1,230 Cr (to be spent over the next five years)
• MDF: 850 Cr
• Plywood: 160 Cr
• Laminate: 150 Cr
• Particleboard: 70 Cr
Overall revenue is expected to reach INR 5,000 Cr by the end of FY26.
GREENPLY
Product
• Plywood
• PVC foam boards and sheets
(Greenply markets PVC foam boards and sheets under the Green Ndure brand. Since its launch in FY17- 18, the brand has emerged as one of the preferred plastic panel products.)
Market Position
Greenply has captured a 26% share of the organised plywood market.
The company is following an asset-light approach by:
Outsourcing 30% Volumes without compromising product quality and prudent capacity debottlenecking.
(70% in-house and 30% outsourced by volume)
Thereby, the company is generating higher returns on capital employed.
Manufacturing Capabilities
The Company has three state-of-the-art facilities with a total capacity of 24.9 Mn m2.
• 6 Mn m2 in West Bengal
• 14.4 Mn m2 in Gujarat
• 4.5 Mn m2 in Nagaland)
96,000 CBM (earlier 60,000 CBM) peeling capacity at Gabon, West Africa
The manufacturing facility of face veneer through WOS (Wholly-Owned Subsidiary)
The manufacturing facility of face veneer through JV in Myanmar
Capacity Utilisation
The company operates at 148% capacity in 9MFY21 compared to 95% in 9MFY20.
Distribution Network - Its 50 branches across India service the network.
Distributors – 2200+
Retailers – 6000+
Hyper Debt reduction.
High Cap-ex:
The Company maintains Ad spending at around 3-4% of Net Sales.
The company is setting up a plant in Gujarat with 800 CBM/day capacity. This plant's revenue is expected to be generated INR 600 Cr (i.e., 42.25% of the FY20 revenue).
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