Parle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India's large consuming class, including the poor population. During the COVID-19 lockdowns, Parle-G became a relief food for migrants and donated millions of packs to the needy. Despite challenges like higher taxes and rising inflation, Parle-G continues to dominate the biscuit market and has expanded into premium products.