Increased mobile number portability (MNP) requests in India's telecom sector indicate heightened competition, driven by Reliance Jio and Bharti Airtel's 5G efforts. This could lead to higher sales and marketing costs. Vodafone Idea (Vi) continues to struggle in retaining subscribers, particularly 3G/4G users, emphasizing the need for significant funding. Vi's lack of 5G rollout has impacted its subscriber base, while Jio and Airtel are gaining subscribers.