Bajaj Auto Limited is a developer, manufacturer, and distributor of automobiles in India. Automotive and Investments segments are operated by the company. The company is manufacturing motorcycles, three and four-wheeler commercial vehicles along with spare parts. The company is exporting its products to approximately 79 countries in Latin America, Africa, South Asia, the Middle East, Europe, and the Asia Pacific.
The R&D, product development, process engineering and low-cost manufacturing skills of the company has given it a significant recognition in the business sphere of India. The company has achieved the top position amongst the exporters of two and three-wheelers in the country Bajaj Auto International Holdings BV, and PT Bajaj Indonesia is the two subsidiaries of the company. Bajaj Auto Limited was established in 1945, headquartered in Pune, India.
About Company Information:
Indian Government offer the license to manufacture the two and three-wheelers to the company in the year of 1959. In the next year 1960, the company was recognized as a public limited. In 1970, the company achieved the target of manufacturing one million vehicles. In 1971, the three-wheeled goods carrier were launched by the company. Rear Engine Autorickshaw was launched by the company in 1977. A new plant at Waluj was launched by the company in 1985. In 1998, Bajaj Auto initiated production at its plant at Chakan, Pune.
Pulsar and Caliber115 were launched by Bajaj Auto in November 2001 and February 2003 respectively. In April 2007, a Greenfield plant was inaugurated by the company at Pantnagar in Uttarakhand which produced more than 275,000 vehicles on the first operation. Since the cost of production became higher, the company was made bound to shut down its Akrudi’s plant in September 2007.
From February 2008, Bajaj Holdings & Investments Ltd (BHIL, erstwhile BAL) was demerged into three undertakings according to the Scheme of Arrangement of Demerger.In 2007-08 XCD 125 DTS-Si and the Three-wheeler Direct Injected auto-rickshaw were introduced by the company for the first time. A sole subsidiary company of Bajaj Auto Ltd., Bajaj Auto International Holdings BV, gained 14.51% equity stake in KTM Power Sports AG, an Austrian firm, achieving the second position amongst the sport motorcycle manufacturers in Europe, against Rs.345 Crore.
In the financial year of 2009-10, manufacture of Motorised Two & Three Wheelers was highly enhanced from 300,000 to 4,260,000. Along with that, Pulsar 220 F, Pulsar 180 UG, Pulsar 150 UG, Pulsar 135 LS and Discover DTS-si were introduced in the market at that time. In the next financial year, 2010-11, manufacture of Motorised Two & Three Wheelers were highly enhanced from 780,000 to 5,040,000.
A tie-up took place between Bajaj Auto Ltd. and Japans Kawasaki at Indonesia in 2012. Bajaj Auto decided to maintain two and three-wheeler’s production capacity of 5,040,000 numbers per annum during the year ending March 2012. Duke 390cc, a premium motorcycle, priced Rs.1.83 lakh, was launched by Bajaj Auto Ltd. in 2013, under the Bajaj-KTM joint venture.
CII Design Excellence Award was achieved by the company. In 2014, the company intervened in Sri Lanka’s market and People’s Choice Bike of the Year - CNBC TV18 Overdrive Award was won by the firm. All-new Platina electric start 100 cc, a long-distance coverage bike had been launched by the company in 2015.
A global partnership took place between UK based Two-wheeler Company Triumph Motorcycles and Bajaj Auto on August 2017, enabling Bajaj to access the giant Triumph brand and its premium motorcycles, which would make the company capable of intervening the domestic as well as the international motorcycle market by introducing a more extensive range of vehicles with premium quality. The company has a revenue of Rs.25, 165 crores FY 2018-19, while the operating profit was Rs.4782 crore with an OPM of 19%. Bajaj Auto Ltd has a net profit of Rs.4,219 crore in 2018-19.
How Bajaj Auto Ltd, is categorised as an Auto Sector, and Auto - Two and Three-wheelers Industry :
The Auto sector includes several types of companies that deals with the automobile industry. Besides auto manufacturers, it consists of a broad range of companies which focuses on manufacturing parts that go into cars, two-wheelers and trucks. It also includes few other companies that are responsible for vehicle sales, rentals or repairs.
Bajaj Auto Ltd is categorised as an Auto Sector, and Auto - Two and Three-wheelers Industry. The Two Wheelers and three-wheelers segment in the auto sector dominates the market in terms of volume owing to a thriving middle class and a young population. Furthermore, the increasing interest of the firms in exploring rural sales drives the growth of the industry.
Bajaj Auto Ltd, Competitors and Sector Peers:
Hero MotoCorp Ltd. HEROHO
Kinetic Engineering Ltd. KINENG
Kinetic Motor Company Ltd.[Amalgamated] KINMOT
Maharashtra Scooters Ltd. MAHSCO
Majestic Auto Ltd. MAJAUT
Scooters India Ltd. SCOOIN
TVS Motor Company Ltd. TVSM