Amara Raja Batteries is a leading battery manufacturer of India that produces and sells lead-acid storage batteries for use in industrial and automotive activities. The company was incorporated in the year 1985, headquartered in Hyderabad, India. The company is offering facilities such as installation, commissioning and maintenance. Amara Raja Batteries has been venturing abroad markets in the Indian Ocean Rim.
The company is currently possessing the top-class brands such as Amaron, the Amaron, PowerZone, Power Stack, AmaronVolt, and Quanta, serving the nation’s battery market heavily. The company is supplying its batteries to different business sectors in the country. It includes the telecom, railway, power control, solar etc. Besides that, the company is serving the automobile sectors and replacement market along with serving a vast number of individual-level customers.
About Company Information:
Although the company emerged as a private limited in the time of inception, it turned into a public limited company in the year of 1990. In May 1992, Amara Raja Batteries developed and produced the most advanced battery factory of the country. The company signed a joint venture project with Johnson Controls Inc, USA for manufacturing Automotive (SLI) batteries. In 2002, Amara Raja Batteries introduced Quanta UPS, Amkaron Hiway and Harvest batteries. Amaron PRO, GO, and FRESH automotive batteries were in troduce4d by the company in 2004. The production capacity of VRLA storage batteries increased during the financial year of 2003-04 by 150000, which led to the production of these batteries to 1275000. The company enhanced its production capacity by 5, 00,000 and 8, 25,000 in numbers by the financial years of 2004-05 and 2005-06 respectively.
The 2V VRLA annual capacity of the company was increased from 240 million AH to 350 million AH in 2006-07. The size of an automotive battery plant risen from 3.6 million units to 4.9 million units in 2007-08. The firm invested Rs.650 million to expand the VRLA battery capacity from 400 million AH to 900 million AH in the financial year of 2008-09. Maruti Suzuki came to a tie with the company in February 2009 for retailing Amaron MGB. The company introduced Amaron Volt Hi-Life batteries and Amaron Sleek Batteries for the uses in everyday industrial purposes. In March 2009, Tata International came to a relationship with the company to export automotive batteries in the markets of Africa. In 2011, the company manufactured Power Zone batteries. In 2012 the board of directors of Amara Raja Batteries announced the approval of the expansion of range at a capital outlay of Rs.190 crore. In the same year, the company subdivided the equity shares of the company from Rs.2 each to Rs.1 each. In August 2012, the company decided to set up a plant for four wheeler batteries.
In June 2013, the company commenced supplying the two-wheeler batteries to Honda Motors India Limited. The company developed a high-class modern and integrated MVRLA battery plant at Chittoor, Andhra Pradesh on January 2014. The approval of the investment of Rs.500 crore to set up tubular batteries manufacturing plant, possessing a capacity of 1.44 million units per year. The company announced the foundation of four-wheeler automotive battery plant at Nunegundlapalle village, Bangarupalyam Mandal and Chittoor District (Unit II) on April 2015. It targeted capacity of 2.25 million units per annum, which finally enhanced the entire four-wheeler battery capacity up to 8.25 million units. 2016 witnessed the enhancement in four-wheeler battery capacity up to 11 million units per annum from that of 2.25 million units in 2015. In June 2016 the company started to sell tubular batteries from its automotive batteries division.
In December 2017, the company founded its two-wheeler battery plant at Amara Raja Growth Corridor in Chittoor, Andhra Pradesh with a first phase capacity of 5 million and an aim of generating the size of 17 million units with a gross investment of Rs.700 crore.
How Amara Raja Batteries, is categorised as Auto ancillary Sector, and Auto ancillary - Batteries Industry :
Amaraja batteries Ltd are categorised under Auto ancillary sector and Auto ancillary: Batteries Industry. The auto ancillary sector includes the businesses closely linked to the Automobile Sector,(Cars, Two Wheelers, Commercial Vehicles) which will influence Auto ancillary demand. Demands will be increased from OEM ( Original Equipment Manufacturers) as well as the Replacement Market.
The swiftly globalising world is cracking up newer avenues for the transportation industry, which makes the Auto ancillary sector to be significant for the coming years. Especially transportation is about to create a shift towards electric, electronic and hybrid cars. This is considered more efficient, safe and reliable modes of transportation. Hence, over the next decade, this will lead to newer verticals and opportunities for auto-component manufacturers, especially companies that involve in manufacturing Batteries.
Amara Raja Batteries, Competitors and Sector Peers:
Exide Industries Ltd. EXIIND
Goldstar Power Ltd. GOLPOW
HBL Power Systems Ltd. HBLPOW
Standard Batteries Ltd. STABAT
Tudor India Pvt. Ltd. TUDIND