The major liquor stocks are undergoing a multi year major breakout this month . The reasons for such a breakout in my opinion are as follows.
1. Normalisation post Covid.
2. Sense of richness due to outperformance of markets ,increase in salaries and bonus.
3. Inflation may push price of liquor in line with general inflation pattern and expectations.
4. Start of online delivery of liquor.
5. Expectation of increase in Market share of IMFL.