ETMarkets Fund Manager Talk: Diwali Muhurat trading symbolism has gone away, says Basant Maheshwari
"Buy equity and not gold. Our ancestors didnt know about equity so they bought gold. We have the option of buying higher return assets so we should buy equities. Also, they should invest in established companies which have demonstrated their earning power over different cycles. It is always a fad to invest in a microcap but that requires a lot of due diligence which a new investor may not do. "