AgenciesRelated
- 'Tasteless' & 'disgusting': Hrithik Roshan, Priyanka Chopra & Farhan Akhtar lambast Layer'r Shot ads that joked about rape
- Government asks Twitter, YouTube to pull down perfume advertisement
- Body spray ad was potentially in serious violation of regulation, says ASCI
- DCW writes to I&B minister to ban 'misogynistic' advertisement
Days after backlash for 'promoting gang rape culture', the body spray brand Layer'r Shot apologised on Monday for its two controversial ad campaigns.
The commercials triggered an outrage and was slammed by Bollywood celebrities such as Hrithik Roshan, Priyanka Chopra and Farhan Akhtar for being 'tasteless' and 'disgusting'.
In the statement issued on its social media platforms, the brand owned by Gujarat-based Adjavis Venture said the two advertisements were aired "only after due and mandatory approvals".
"... we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," Layer'r Shot's statement read.
The brand informed that it has 'voluntarily' alerted all media partners stop the telecast/broadcasting of both the controversial ads from June 4 (Saturday) with immediate effect.
"However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon," the note further read.
On the social media post, the company tagged Advertising Standards Council of India (ASCI), Delhi Commission for Women (DCW) and DCW Chairperson Swati Maliwal.
Two days before their apology on Saturday, the Information & Broadcasting (I&B) ministry asked Twitter and YouTube to remove the Layer'r Shot commercials from its social media platforms, as it triggered outrage for "promoting sexual violence against women".
In letters to the social media platforms, the I&B ministry had said that the videos were "detrimental to the portrayal of women in the interest of decency and morality" and in violation of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code).
The videos of the perfume brand sparked outrage among a large section of social media users who complained the advertisement sought to promote sexual violence against women.
The advertising sector regulator had also directed to suspend the controversial ads of the body spray brand, saying that it "was potentially in serious violation" of its code against offensive advertising.
After seeing the ad campaign, ASCI immediately invoked a special process called "Suspended Pending Investigation" (SPI) and asked the advertiser to file a response over it.
(With inputs from PTI)
The commercials triggered an outrage and was slammed by Bollywood celebrities such as Hrithik Roshan, Priyanka Chopra and Farhan Akhtar for being 'tasteless' and 'disgusting'.
In the statement issued on its social media platforms, the brand owned by Gujarat-based Adjavis Venture said the two advertisements were aired "only after due and mandatory approvals".
"... we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," Layer'r Shot's statement read.
The brand informed that it has 'voluntarily' alerted all media partners stop the telecast/broadcasting of both the controversial ads from June 4 (Saturday) with immediate effect.
"However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon," the note further read.
https://t.co/6LfpVcBXuV
— Layer'r Shot (@layerr_shot) 1654500562000On the social media post, the company tagged Advertising Standards Council of India (ASCI), Delhi Commission for Women (DCW) and DCW Chairperson Swati Maliwal.
Two days before their apology on Saturday, the Information & Broadcasting (I&B) ministry asked Twitter and YouTube to remove the Layer'r Shot commercials from its social media platforms, as it triggered outrage for "promoting sexual violence against women".
In letters to the social media platforms, the I&B ministry had said that the videos were "detrimental to the portrayal of women in the interest of decency and morality" and in violation of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code).
The videos of the perfume brand sparked outrage among a large section of social media users who complained the advertisement sought to promote sexual violence against women.
The advertising sector regulator had also directed to suspend the controversial ads of the body spray brand, saying that it "was potentially in serious violation" of its code against offensive advertising.
After seeing the ad campaign, ASCI immediately invoked a special process called "Suspended Pending Investigation" (SPI) and asked the advertiser to file a response over it.
(With inputs from PTI)
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