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    FIR filed against perfume brand Layer'r Shot over 2 'obscene' advertisements

    Synopsis

    The complaint filed against Layer'r for promoting a "rapist mindset".

    ​ Delhi Police has registered an FIR under Section 67 IT Act (Punishment for publishing or transmitting obscene material in electronic form) in the matter of misogynistic advertisement by Layer'r Shot.Agencies
    Delhi Police has registered an FIR under Section 67 IT Act (Punishment for publishing or transmitting obscene material in electronic form) in the matter of misogynistic advertisement by Layer'r Shot.
    Troubles don't seem to go away so soon for perfume brand Layer'r Shot.

    Days after the backlash and issuing an apology, reports of an FIR being registered against the company on Thursday for allegedly promoting 'rape culture' through their advertisements came to the fore.

    Delhi Commission For Women (DCW) chief Swati Maliwal filed the complaint last week. She had also written to the Union Minister of Information and Broadcasting Anurag Thakur seeking his intervention in the matter.

    After Maliwal's letter, the ministry directed social media platforms and TV partners to take the advertisement off air.

    The women's panel issued a notice to the Delhi Police on June 4 asking it to file an FIR against Layer'r, alleging that the firm's ads "promoted gang-rape culture". Maliwal strongly objected to the two ads, which according to her promoted a "rapist mindset".

    "On the complaint of Delhi Commission for Women Chairperson Swati Maliwal, Special Cell, Delhi Police has registered an FIR under Section 67 IT Act (Punishment for publishing or transmitting obscene material in electronic form) in the matter of misogynistic advertisement by 'Layer Shot' perfume brand which was recently played in mass media," the DCW shared.

    Maliwal also said that she hopes that the I&B ministry will put in place a stringent system so that such an advertisement is never played on TV again. "Exemplary action in this matter is needed to cause deterrence against advertisements encouraging sexual violence against women and girls," she added.

    Earlier this week, the company had issued an apology for the advertisements while stating that they were aired "only after due and mandatory approvals." The company said that they didn't intend to hurt anyone's sentiments.

    "This is with reference to our recent two TV advertisements of Layer'r SHOT on various broadcasting platforms. We, the brand Layer'r SHOT, would like to inform one and all that only after due and mandatory approvals, we have aired the advertisements, wherein, we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some. However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals and several communities and beg their pardon. Most importantly, we have voluntarily informed all our media partners to stop the telecast/broadcasting of both the TV advertisements from June 4 with immediate effect," the company statement read in the wake of the controversy.

    (With inputs from PTI)
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