Eureka Forbes names Pratik Pota as CEO & MD

Private equity firm Advent International-backed Eureka Forbes on Monday named Pratik Pota as its chief executive and managing director. Pota was previously chief executive of listed quick service chain Jubilant FoodWorks.

ET first reported the development in its March 14 edition.

A statement issued by Eureka Forbes said Pota will lead the management team to continue scaling the business, solidifying Eureka Forbes’ market leadership position, and delivering innovative products for a growing customer base. He will join Eureka Forbes on August 16, 2022.

Prior to JFL, Pota held leadership roles in PepsiCo, Airtel and Hindustan Unilever.

Sahil Dalal, Managing Director at Advent, said in the statement: “Pratik brings a proven track record in driving business transformation and growth across Indian-led as well as multinational organisations.”

Eureka Forbes, one of the largest players in the vacuum cleaner and water purifier segments, has a base of over 20 million customers. Advent International had acquired a majority stake in Eureka Forbes, the consumer durables flagship company of Shapoorji Pallonji Group, for Rs 4,400 crore, last year in September. The deal was aimed at also helping Shapoorji Pallonji Group to deleverage its balance sheet. Eureka Forbes was Advent’s fifth acquisition in the consumer sector in India, the others being Crompton Greaves Consumer Electricals, Dixcy Textiles, Enamor and DFM Foods.

Pota, who had joined JFL in 2017 from PepsiCo, repositioned Domino’s to focus on value products and every-day low prices, led its digital transformation, and entry to newer markets outside of India.