Vivendi partners My Earth Concert for Kids initiative in cooperation with UNICEF

MUMBAI: Vivendi, the French integrated content, media and communications group, has partnered with Grammy winner Ricky Kej, an Indo-American composer, music producer and environmentalist for My Earth Concert for Kids. The event will be live streamed and broadcast globally on World Music Day, June 21 at 8 pm across MyEarthSongs.com, Dailymotion, Facebook and Instagram, as well as on Dish TV, Tata Sky, TikTok, Zee5, MX Player, Vodafone Play, Hungama Music , Idea and on TSeries’ YouTube page.

An ensemble cast of Grammy Award winning musicians from around the world will perform songs composed for children, with catchy tunes and simple words on the theme of environment protection and sustainability. Vivendi brings forth this event with the support UNICEF and other International Bodies like WWF, UN Climate Change, Earth Day Org, 50 Years Earth Day 2020.

“Our vision at Vivendi and Havas is to make a meaningful difference through everything we do,” said Vishnu Mohan, Chairman Havas Group and Vivendi Committee for India South East Asia. “We are delighted to support Ricky’s endeavour to building a better planet by harnessing the power of music through these songs for children that are both educative and entertaining and look forward to enabling the message of kindness and goodwill travel across the globe through this small step.”

The songs that will be featured in this concert have been composed based on the 17 sustainable goals set by the United Nations that include climate action and sustainability and are aimed at instilling social responsibility for the environment through music in children aged between 5-11 years. The concert will aim to awaken a sense of concern amongst kids so that they are cautious about their actions from the early stages of their lives.

Kej alongside five other Grammy award winners from across the world created ‘My Earth Songs’ highlighting the needs of the planet and the action we, the people of the planet, need to take to correct the imbalances and ensure a clean, green planet or future generations. The 27 songs in the series are meant for children but will appeal to people of all ages.

“We do not inherit this planet from our ancestors, but we borrow it from our children. If we want to create a more environmentally conscious society, then we have to reach out to children, and the best way is through music. I am very excited to perform for the My Earth Songs concert, which will provide much needed meaningful entertainment to children, especially during these pandemic times,” added Ricky Kej.