Viral joins the company with over 28 years of experience across fast moving consumer goods (FMCG), telecom, media and real estate, spanning several countries in Asia, Africa and the Middle East.
“Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence,” said Arvind Subramanian, MD & CEO Designate, Mahindra Lifespaces.
Prior to joining Mahindra Lifespaces, Viral was the Chief Marketing Officer at Lodha Group.
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