Lux Industries aims to double market share of its innerwear brand in India
Lux Venus with its product portfolio of drawers and vests has a strong presence in the market due to its high brand recall and currently enjoys a market share of 15-16% in the mens innerwear market, which is expected to double in the near short-term future. Contributing around 28% to the topline, Venus achieved a turnover of Rs. 640 crore in FY22, selling approximately 12 crore. pieces.