Kiran is asking an important question. Why can't the bank ATMs also have an option to transact in Kannada, the state language. This is not just confined to IDBI Bank. All the banks only provide English and Hindi as options. What about people who are well versed in Tamil, Telugu, Bengali, Gujarati, Urdu and so on?
On the face of it, you might think it's an anti-English of anti-Hindi slogan. But if you examine Kiran's request, he is saying what many more people have been increasingly demanding of late. Only recently, #serveinmylanguage became a hashtag in social media. Right now, that is not the case even with IVR systems. They only have English and Hindi as options.
With 22 languages, India is a diverse country and all the languages need to be included in the banking system. Many organizations like DMK, Bangla-O-Bengali, Campaign for Language Equality And Rights (CLEAR) and Maharashtra Navnirman Sena have sought for multi-language support at ATMs across the country.
