Bajaj Electricals to increase its play in the premium segment
Bajaj Electricals plans to launch new premium products to increase its revenue contribution from upscale products. The company will be launching a Morphy Richards range in the latter half of this year. Its recent launch of a new brand, 'Nex,' targets upscale consumers with its premium range of appliances. Bajaj Electricals looks to focus on brand upliftment and product premiumisation by launching new products to grow market share.